When you’re a small business, you need to work just as hard — if not harder — than big businesses if you want your company to get the traffic it deserves. Corporations put in large amounts of money to ensure they’re heard loud and clear in the digital world, and even if you want to compete with them, you can’t afford to spend anywhere near the amount they do. However, there are a few things you can do to successfully market your small business when you’re on a tight budget.
Launch Social Media Accounts
For any forward-thinking small business, effective social media should be a marketing tool you need to utilise. Accounts are free to set up and allow you to reach thousands of unique viewers if you market yourself right. Which social media sites are the most effective for your business depends entirely on your target demographic and what products you’re selling or services you’re offering.
Ideally, you should be setting up accounts on Facebook, Twitter, and Instagram. You should also be looking at creating ones for YouTube, Pinterest, and LinkedIn too, but they’re social media sites that will only work well for specific sectors.
If you’re marketing a product or service to an older internet user, then Facebook should be your first port of call. The Facebook algorithm also heavily favours videos, so if you have original engaging video content then Facebook might be the place for you. Twitter is the best place to have interactions with customers and other brands, so if you’re a business that needs a strong customer service presence this is the best one for you.
Instagram is great if you’re a visual company, and if you have products to sell then Instagram has recently made this a whole lot easier by integrating a shopping section into their app. YouTube is the go-to for media companies whilst Pinterest is a great site to use if you run an interior design or fashion business; you can post photos of your products so users can pin them to their collections. LinkedIn is the best choice when it comes to B2B marketing, ordinary consumers won’t frequent the site but fellow professionals will.
Create a Website
One of the cheapest marketing tools, and one of the most effective, is to create a website for your business. It doesn’t matter if you’re a physical shop in the middle of nowhere, a home baker selling their wares to friends and family or an e-commerce business making regular sales, having an easy-to-find online presence helps immensely. It’s the one place on the internet that you can truly make your own, in terms of both design and content.
Having a website means that your business is easier to find on search engines, and there are plenty of things you can do on your website that will help to increase traffic too. Also, if you’re a startup that’s been selling through social media, then a cheap and easy to use e-commerce platform is just what you need to professionalise your business.
Start a Blog
Once you’ve created your website, the best way to increase your traffic is by starting a blog. You can boost your SEO rankings by writing new content and using keywords that are relevant to your field. Blogs are a great way of keeping people on your site for longer, which increases the chances of lead generation. Also, the more posts you make, the better chance you have of becoming an authority in the eyes of the consumer.
Sometimes you can work with other businesses to receive beneficial outcomes. If there are businesses out there with already established audiences, then you may be able to work with them so you can share each other’s traffic. Whether that’s through tweeting about another company’s product or service, collaborating on products together or writing blog posts for each other’s sites; there are plenty of things you can achieve by working together with other businesses with the aim of either capturing their audience or splitting the cost of marketing expenditure.
Write Guest Posts
One thing you could do that would be effectively cost-free is to guest post on another company’s site. If the content you write is good then it’s a win-win situation, it costs you nothing but time to write that blog post, and they won’t have to pay for a piece of original content that will boost their search engine rankings. And at the same time, that post will also be advertising your business.
These are just a few ways in which you can utilise the free and inexpensive tools on the internet to help build your audience, drive traffic towards your website and increase sales. Because they’re so cheap and easy to do, it’s always worth giving them a go as they’re ultimately risk-free, something that doesn’t come along often in the world of business.
Written by Josh McGrillen — Content Writer at My Favourite Voucher Codes